Strategy-first. Story-driven. Numbers that matter.
Your visuals are strong. Your audience is growing. But social has become another thing on the list. Posts going out because they have to, content that doesn't quite land, a feed that looks lovely but isn't doing enough work for the business.
You don't need another freelancer to fill the grid.
You need someone who can look at everything you've built and turn it into a strategy that actually moves the numbers.
Come in at the level that fits. Move up as your brand grows.
PROJECT WORK



ONGOING PARTNERSHIP



Ten years as a specialist NHS scientist taught me to follow evidence. That
same rigour runs through every campaign I plan.
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Get fortnightly thinking from a strategist who treats social like the marketing channel it should be; practical, measured, and built for brands that care about craft.

Before LuEm, I spent over a decade as a specialist NHS Biomedical Scientist in haematology, then built Made Just Sew from the kitchen table into a business featured in national magazines and awarded a COVID-era craft industry prize.
Now I work with design-led brands who want social media that's measured, creative, and quietly ambitious.
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GLOBAL TEXTILE BRAND 2025
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Book a free 30-minute discovery call. We'll talk through your brand, your
goals, and whether we're a good fit.

Strategic social media for design-led product and lifestyle brands
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