Strategy-first. Story-driven. Numbers that matter.

Strategic social media for

design-led product & lifestyle brands

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if this sounds familar

Your brand is beautiful.

Your social media could be doing more.

Your visuals are strong. Your audience is growing. But social has become another thing on the list. Posts going out because they have to, content that doesn't quite land, a feed that looks lovely but isn't doing enough work for the business.

You don't need another freelancer to fill the grid.

You need someone who can look at everything you've built and turn it into a strategy that actually moves the numbers.

ways to work together

Project Work & Ongoing Partnership.

Come in at the level that fits. Move up as your brand grows.

PROJECT WORK

ONGOING PARTNERSHIP

the evidence

A data-led approach to creative social.

Ten years as a specialist NHS scientist taught me to follow evidence. That

same rigour runs through every campaign I plan.

90K+

VIEWS ON ONE REEL

3,000

NEW SUBSCRIBERS

94%

MANYCHAT CTR

13.4%

ENGAGEMENT RATE

What if your social media worked as hard as the rest of your business?

Get fortnightly thinking from a strategist who treats social like the marketing channel it should be; practical, measured, and built for brands that care about craft.

a little about me

From blood science to brand storytelling.

Before LuEm, I spent over a decade as a specialist NHS Biomedical Scientist in haematology, then built Made Just Sew from the kitchen table into a business featured in national magazines and awarded a COVID-era craft industry prize.

Now I work with design-led brands who want social media that's measured, creative, and quietly ambitious.

what clients say

"Claire immediately understood the brand, and built a seasonal campaign that brought in nearly 3,000 new email subscribers."

GLOBAL TEXTILE BRAND 2025

let's talk

Ready to make your social media
earn it's place?

Book a free 30-minute discovery call. We'll talk through your brand, your

goals, and whether we're a good fit.

Strategic social media for design-led product and lifestyle brands

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[email protected]